About

👋🏼 Thanks for stopping by

At Prompt Capybara, our goal is to provide creatives and strategists with an affordable way to leverage AI in their day-to-day, to produce better work faster. 

Prompt Capybara is simply a collection of guides based on the world's best campaigns, structured for AI understanding. This allows your custom GPT to differentiate between, for example, celebrity metaphors and benefit metaphors, when uploaded. A distinction that will metaphorically cause most fancy AI creative intelligence platforms to turn red with embarrassment and produce complete nonsense.

Why join Prompt Capybara?

1. It FORCES you out of your own echo chamber and cracks open new ways of thinking and working you wouldn’t reach on your own.
2. It ALLOWS strategists to stretch into creative play and creatives to stretch into strategy. Silos get softened, but not erased.
3. It REMOVES the tech noise. No hours lost “prompt engineering.” No paralysis over tokens. We keep the spotlight where it should be: what’s the right problem, what’s the sharp insight, and what does great work look like.
4. It SPECIALISES instead of bloating. Prompt Capybara splits advertising campaign knowledge into sharp, surgical creative chunks, each wired for GPT to use with speed and accuracy. That means answers aren’t just fast, they will often be more precise, and creatively usable.
5. It ELEVATES the work from “smart” to famous. The guides and customs instructions are built to hunt emotional, cultural, fame-making angles.

And that's it.

Below are some Never Asked Questions that you might find useful.

1. What are these guides based on?

Each guide is built from award winning advertising case studies or campaigns that just took social media by storm. Most of the featured campaigns are from the past decade, with a substantial number based on work from 2024 and 2025. All guides are designed and structured for GPT to be able to interpret them for context.

2. Where are your testimonials?

This service has been up and running since late September. We're newbies. That’s why we prefer to show, not tell. We offer Dumb Thinking GPT, which is part of Strategy GPT, for free. Give it a whirl. You’ll get a feel for what Prompt Capybara can do without spending a penny. And no, there are no usage caps.

3. Can’t I get this stuff from free advertising sites?

You could—but you’d lose hours, probably days, scrolling, skimming and piecing together just one of these guides. Prompt Capybara gives you the tactics, examples and prompts in one hit. Focused. Affordable. Usable today.

The only realistic alternative is to subscribe to a mortgage-busting creative intelligence platform, and even these platforms don't go into the creative tactical depth that our plug'n'play guides do.

4. Why don't I prompt AI without these guides?

Go ahead. Sometimes, you might get lucky. But usually, the answers are far too generic to be of value. We provide the data set and structural guidance on the creative thinking behind campaigns in a particular grouping, such as Discounts. This is the secret sauce that helps ChatGPT become a niche creative genius who can collaborate with you meaningfully.

5. Why the name Prompt Capybara?

Because capybaras are calm, clever collaborators who get on with everyone. They're also surprisingly fast and fearless...you try chillaxing next to a lake full of alligators. In short, they're your perfect virtual sidekick. Play nice.