This storytelling mini-tactic helps show you how to turn outdated beliefs, lazy assumptions and cultural blind spots into clever campaigns. Whether it’s poking fun at your product’s reputation or flipping who it's really for, these tactics help you change perception—without getting preachy.
What's Inside
- 4 creative tactics for myth-busting with wit, not lectures.
- Campaigns from GE, Skoda, Flyadeal, Kayak, Milka, Rainforest Alliance and more
- GPT prompts for each tactic to help you surface false beliefs and flip them creatively
- A one-line cheat sheet to spark reframes, validate behaviour, or invite reappraisal
Sneak Peek: Reveal the Absurd Misconception
Brief: Tackle the assumption that GE is a boring company.
GE’s “What’s the Matter With Owen?” campaign hilariously showed a young engineer’s friends and family reacting like he’d joined a trash company—not a tech company. It was self-aware, sharp and myth-busting in all the right ways. Other brands made misconceptions the punchline too:
- Skoda leaned into bias with “It’s a Skoda, Honest!”, turning cynicism into curiosity.
- Flyadeal invented a fake ‘cargo class’ to mock fears about cheap flights.
- Kayak exaggerated DIY travel planning to absurdity—making their platform feel like a no-brainer.
Each one helped audiences feel smarter for changing their mind.
Part of the Strategy GPT Master Pack
Addressing Misconceptions is part of the Storytelling Master Guide pack that comes with Strategy GPT. As one of 16+ upload-ready playbooks, it helps turn ChatGPT into your creative partner in mischief. Each guide is packed with proven tactics, real campaign proof, and prompts — so you can go from blank page to breakthrough idea in minutes.
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