The Behavioural Commerce Prompt Pack provides 21 loose advertising formulas (we know creativity is not maths) rooted in how people actually behave. Whether you’re driving sales, trial or attention, these tactics make people act before they overthink.
What’s Inside the Behavioural Commerce Prompt Pack
- 21 behavioural ad formulas that link action to outcome
- Campaign examples from IKEA, JetBlue, Spotify, Klarna, Aeroméxico and more
- Clear logic for each tactic, plus example case studies
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Turn a Barrier Into a Benefit
Brief: Encourage people to visit physical IKEA stores, even if they live far away.
Insight: Time and distance are seen as friction—but they can be reframed as value.
IKEA flipped the script. In “Buy With Your Time,” the longer your journey to the store, the bigger the discount you received. The travel time—once a deterrent—became the currency.
Other brands flipped negatives into fuel too:
- Alpha Foods used rising chicken prices to promote meat-free “Chickenflation” savings.
- Coors rewarded charity donors with free beer—turning decluttering into social currency.
- Renault linked pollution levels to electric vehicle discounts—making smog profitable.
Each campaign turned friction into a feature—and behaviour into a sale.
And that’s just 1 of 21 behavioural commerce formulas in the pack, including:
- Simulate Consequences on Familiar Platforms
- Reward Physical Activity with Discounts
- Use Event Timings as Triggers
- Correlate Online Behaviour with Product Offers
- Interrupt Enjoyable Activities with Uncomfortable Truths
- Turn Personal Experience Into the Message
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
