Community Commerce

The Community Commerce Prompt Pack can help inspire you to design campaigns that show up for shopkeepers, street vendors, cultural spaces and corner stores in ways that feel generous, clever, and worth talking about. Whether it’s a tactical giveaway or a citywide cultural push, these tactics help your brand grow by lifting others.

What’s Inside

• 5 strategic campaign territories spanning financial access, retail support and community pride
• Examples from Cadbury, IKEA, Mastercard, Diesel, Heineken, Canon, Santander and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Partner with the Underdog

Brief: Support small retailers during Diwali.

Cadbury flipped the script. Using geo-targeting and machine learning, their campaign placed local shop names into ads that looked just like standard Diwali spots—only each one called out real businesses within 2km of the viewer. It was hyper-local, highly emotional, and massively scalable. Other brands elevated locals too:

• Canon helped replace bad mobile photos of small shops with professional ones to boost Google visibility.
• Colman’s ran OOH posters shouting out local butchers, bakers and delis by name.
• Dutch Mill created co-branded packs with snack sellers and promoted them within 1km of their shops.

Each one used its platform to lift up others—and grew in relevance by doing so.