The Contextual Commerce Prompt Pack helps you build behaviourally smart campaigns that land with relevance, urgency and emotional clarity. It’s all about meeting people when the product makes the most sense—and creating ideas that feel less like ads, more like solutions.
What’s Inside
- 6 behavioural strategies for building contextual creative
- 20+ global campaign examples (from Snickers, Corona, Colgate, Deliveroo and more)
- Prompts for ChatGPT to help you apply the tactics quickly
- Cheat-sheet logic for smarter idea sprints and pitch framing
Sneak Peek: Environmental Triggers That Sell
Brief: Encourage McDonald’s app downloads.
Situation: It’s just started raining.
McDonald’s used weather data to auto-trigger beautiful impressionist-style delivery ads the second it began raining in France. The idea? Stay in, stay dry, order McDelivery. A perfect moment made meaningful—and monetised.
Other brands mastered the rain moment too:
- Butlin’s targeted families only when it was raining to promote indoor entertainment.
- Renault offered EV discounts when pollution spiked.
- Snickers Air tackled in-flight hunger by creating an entire branded airline experience.
Each one turned environment into opportunity—and a behavioural nudge into brand impact. And that’s just one of six strategies inside:
- Moment-Based Contextual Marketing
- Environmental & Situational Triggers
- Product Usage Transformation
- Behavioural Hijacking
- Contextual Product Placement
- Experience Enhancement
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
