The Cost of Living Prompt Pack helps strategists and creatives create price-led campaigns that stand for something—whether that’s resilience, relevance, or radical empathy. It’s not about racing to the bottom. It’s about reframing the value exchange to make people feel good about buying again.
What’s Inside the Smart Pricing Strategies Prompt Pack
- 6 creative pricing strategy types rooted in behaviour, culture and emotional insight
- Campaigns from McDonald’s, KFC, IKEA, Currys, Heineken, Barilla and more
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Transforming Discounts into Experiences
Sneak Peek: Transforming Discounts into Experiences
Brief: Make fast food discounts feel fresh and culturally relevant.
Solution: Turn 0-0 football matches into something worth celebrating.
Heineken’s “Score 0.0” campaign rewarded fans with discounts on alcohol-free beer during scoreless matches. It flipped frustration into delight—and created the rarest of outcomes: excitement during a boring game.
Other brands gave discounts a second life too:
- McDonald’s turned forgotten dinner receipts into free burgers.
- KFC turned football VAR reviews into time-limited app offers.
- Corona let you pay with your shirt at the stadium bar.
Each one made the deal part of the drama—and built cultural momentum without cheapening the brand. And that’s just one of six strategies inside:
- Reframing Value with Fun & Confidence
- Transforming Price Promotions into Experiences
- Leveraging Stunt Media & Guerrilla Tactics
- Using Partnerships to Extend Value
- Psychological & Behavioural-Based Discounts
- Community-Driven Generosity & Purpose-Led Campaigns
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
