Turn ChatGPT into a commerce-savvy creative strategist. This DIY pack part of the Mischief Maker Pro Membership provides you with everything you need to build your own GPT trained on retail tactics, pricing psychology, trial triggers, loyalty mechanics, and behaviour-led brand thinking. Upload, set your prompts, and unlock commerce-first creativity in minutes.
What’s Inside
Over 270 campaign case studies grouped across 18 tactical guides covering:
- Behavioural commerce, incentives and smart pricing
- Trial, sampling, and discount innovation
- Loyalty, payments, and retention strategies
- Pet, local, and insurance-specific ideas
- Competitions, footfall, football, and community activations
- Physical + digital retail (contextual triggers, showrooming)
How It Can Help
Set up a GPT that thinks in culturally rich, retail-smart ways
- Dream up pitchable campaign ideas quickly
- Match the right retail tactic to the moment
- Reframe briefs with behavioural, emotional or category-specific twists
- Spark footfall-driving, conversion-focused activations without defaulting to "just discount it"
What's Inside - Deeper Dive
Here’s the full list of Creative Commerce strategy guides available to upload to GPT. Each one is loaded with campaign-backed tactics, structured to spark creative thinking fast — from behavioural insight to footfall brilliance, product trials to payment subversions. Use them to break boring briefs wide open.
Behavioural Tactics
1. Incentivise the Problem
Reward the fail. Flip the frustration.
Turn shame, waste or mistakes into moments of cultural participation.
2. Gamify the Pain Point
Make suffering entertaining.
Turn inconvenience, discomfort or delay into a prize-triggering mechanic.
3. Behavioural Commerce Advertising Formulas
Flip everyday behaviour into the spark for action.
Use movement, habits, and moods to unlock content, discounts, or rewards.
Transaction Tactics
4. Creative Discount Mechanics
When you discount matters more than how much.
Use timing, context, surprise or identity to make savings worth sharing.
5. Creative Payment Innovation
Turn payment into play.
Use love, laughs, effort or data instead of money to unlock value.
6. Loyalty – Reward and Retention Strategies
Ditch the points. Earn love through culture.
Make loyalty feel emotional, social and surprising — not spreadsheet-led.
Retail & Physical Experience
7. Footfall – Driving Traffic In-Store
Get feet through the door with drama.
Use street hacks, metaverse bridges, or IRL stunts to draw crowds.
8. In-store Placement – Shelves, Fridges, Aisles
Turn the shelf into the stage.
Hijack layouts, bend rules, and use the aisle as media.
9. Showrooming – Digital-Physical Retail Tactics
Blend the store with the screen.
Make physical spaces interactive, purposeful and press-worthy.
10. Trial and Sampling – Product Discovery Strategies
Don’t wait to be picked. Get tasted.
Deliver product in unforgettable ways — via stunts, scarcity or surprise.
Value & Accessibility
11. Cost of Living – Smart Pricing and Value Tactics
Make value feel bold, not boring.
Frame saving as a flex, not a sacrifice. Generosity > guilt.
12. Local Business – Community Support Strategies
Support the block and earn the heart.
Help small shops thrive, spotlight locals, and back the neighbourhood.
Culture & Moments
13. Football Creative Commerce
Make football moments work for the brand.
Use rituals, rules, and fan behaviours to turn games into gain.
14. Creative Insurance Campaigns
Make risk fun and failures rewarding.
Turn clangers, accidents or high-stakes moments into brand love.
15. Competitions – Winning Campaign Tactics
Make people earn it — or want it more.
Use rituals, effort, timing or fandom to drive action through play.
16. Contextual Marketing Playbook
Right place. Right time.
Trigger action through weather, location, timing or live behaviour.
Sensory & Experiential
17. Physical Commerce – Body-Based Campaigns
Make the body your media buy.
Use armpits, bald heads, faces and sweat as brand touchpoints.
18. Pet Commerce – Animal-Driven Retail
Let the pets call the shots.
Design experiences for the animal, not just the owner.
And that's the whole damn caboodle.