The Creative Competition Prompt Pack gives you 11 types of high-impact, fame-generating mechanics—backed by brilliant case studies and prompts that help you build your own scroll-stopping ideas.
What’s Inside the Creative Competition Prompt Pack
- 11 campaign-winning mechanics based on real consumer behaviour
- Examples from IKEA, Heinz, Mountain Dew, KFC, Adidas, Netflix, Google and more
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Endurance = Belief
Brief: Prove Heinz is worth the wait.
Idea: Make people wait 57 minutes just to enter a competition.
“Hold for Heinz” challenged fans to wait 57 minutes before they could apply to win. It was absurd and frustrating—and the perfect way to dramatise the brand’s iconic “slow pour.” People didn’t just enter; they earned it.
More brands turned competition into demonstration:
- Volkswagen made customers hike to a remote location to win a 4x4—proving its off-road abilities in the process.
- DICK’S Sporting Goods gave away a 100-pound coupon you had to physically carry to the store.
- Pizza Hut rewarded people for not sharing—mirroring a solo product benefit.
Each one made the mechanic the message.
And that’s just one of 11 tactics inside the pack:
- Endurance/Patience Competitions
- Superfan Reward Competitions
- Ritual-Based Competitions
- Physical Effort Competitions
- Timing-Based Competitions
- Redemption Competitions
- Negative Reward Competitions
- Perception-Shifting Competitions
- Fandom-Driven Treasure Hunts
- Product-Inspired Competitions
- Social Media Activation Competitions
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
