The Creative Discount Mechanics Prompt Pack helps you create campaigns where the way you discount is as clever as the offer itself. These aren’t just price cuts—they’re brand moments, behavioural nudges, and conversation starters.
What’s Inside
- 13 discount mechanic categories based on human behaviour, tech, media and ritual
- 40+ real campaign examples from IKEA, Heineken, Burger King, McDonald’s, JetBlue and more
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Contextual Discounts That React to Real Life
Brief: Make 0-0 World Cup matches more exciting.
Tactic: Match the discount to the boredom.
Heineken’s “Score 0.0” campaign gave discounts on 0.0% beer during scoreless matches. The longer the drought, the bigger the discount. It turned groans into grins—and brand boredom into brand love.
More brands nailed the context too:
- IKEA gave bigger discounts the further you travelled to the store.
- Burger King matched discounts to people’s lockdown pay cuts.
- JetBlue rewarded passengers with crying babies by giving everyone money off their next flight.
Each one proved that the best discounts don’t just drop prices—they reframe value in the moment. And that’s just one of 13 discount strategies inside:
- Contextual/Situational Discounts
- Creative Mechanism Discounts
- Incentivised Behaviour Discounts
- Content/Media Integration
- Sustainability Exchange Offers
- Digital Platform Mechanics
- Time-Based Triggers
- Location-Based Discounts
- Game/Challenge Mechanics
- Social Proof Discounts
- Hidden/Discovery Mechanics
- Personal Attribute Offers
- Football Match Moments
- Hijack Rival Discounts
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
