The Creative Payment Innovations Prompt Pack helps you think of what is often the most overlooked brand moment—the transaction—into a powerful story. Whether it’s emotional, ridiculous or rooted in social purpose, this guide will inspire you to turn the act of paying into a memorable creative asset.
What’s Inside
- 5 strategic creative territories covering emotional, social, digital and experiential value
- 30+ campaign examples from McDonald’s, Klarna, Opel, Corona, Samsung, Agua Zalva and more
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Pay With Something That’s Not Money
Brief: Get people to test-drive an Opel.
Solution: Let them pay with YouTube views.
Opel’s “Pay With Views” campaign turned social content into currency—letting people film their test drives, post them online, and pay off their car based on how many views they earned. A payment moment became a fame machine.
Other brands reimagined the rules too:
- New Balance opened a pub where runners paid in training miles.
- Fortum launched taxis that only moved while passengers sang.
- Samsung turned a banknote into a concert ticket using AR.
Each one made payment part of the theatre—and the idea.
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
