Creative Showrooming

The Creative Showrooming Prompt Pack provides you with six proven ways to turn physical spaces into unforgettable retail experiences. From refugee apartments in furniture stores to 3D showrooms made of snow, this guide helps you build campaigns where the brand shows up where and how it matters most.

What’s Inside

• 6 campaign territories covering physical, digital and cultural activation
• Examples from IKEA, Audi, Toyota, MSF, Volkswagen, Kia, Volvo and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Cause-Driven Showrooms

Brief: Drive donations and awareness for Syrian refugees.

Execution: IKEA turned its Norwegian flagship into a replica of a Syrian warzone home. “25m2 Syria” mimicked the exact layout and materials of a real family’s apartment, complete with laminated IKEA tags explaining how to help. It was uncomfortable, humanising, and effective. Other brands used showrooming to drive empathy to:

• MSF disguised a hospital room as an IKEA showroom to raise medical funds.
• Covenant House launched a fictional fashion brand to expose sex trafficking.
• SOS Villages showcased “workwear for kids” to confront child labour—priced by annual wage.

Each used showrooming to provoke emotion, challenge comfort, and mobilise action.