Creative Trial & Sampling

The Trial & Sampling Prompt Pack can inspire you to turn discovery into a branded experience worth remembering. Whether you’re building a demo, hijacking a habit, or transforming how the product gets delivered, this guide helps you design campaigns that create belief through interaction.

What’s Inside

• Over 25 campaign examples spread across 8 trial and sampling territories grounded in behaviour, environment and cultural insight
• Campaigns from Tide, IKEA, Marmite, Red Rock Deli, Piraquê, SC Johnson, Burger King and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Digital–Physical Hybrid Experiences

Brief: Reframe the annoying cookie consent box.

Execution: Piraquê’s “Accept Real Cookies” campaign turned the digital frustration of cookie pop-ups into a sampling moment. When users clicked “Accept Cookies” on the brand’s site, they weren’t tracked—they got real cookies delivered to their door. It turned passive data collection into physical delight. Other brands fused digital and physical too:

• Holy Moly let users drop their location via WhatsApp to receive “illegal guac” via a fake dealer drop.
• SC Johnson infused e-commerce packaging with Glade scents—triggered when unboxing.
• OMO embedded detergent into clothing tags—delivering a sample before the first wash.

Each one turned a screen tap into a sensory brand moment.