The Creative Use of Reviews Guide provides four high-impact ways to turn everyday ratings into emotional storytelling, cultural commentary, or viral disruption. Whether you dramatise the praise or reframe the hate, this guide helps you make reviews do more than just sit there.
What’s Inside
- 4 creative review tactics: from flipped perspectives to theatrical reinterpretation
- Campaigns from Lenovo, IKEA, Carousell, Škoda, Heinz, Frida Baby, and more
- GPT prompts for hacking, stretching and reimagining the review format
- A cheat sheet to turn the dullest content on the internet into the most memorable idea in the room
Sneak Peek: Reverse the Perspective
Brief: Challenge how reviews are normally used in hospitality.
The Art Series Hotel Group flipped the script with “Reverse Reviews”—letting hotel staff rate their guests instead. Good behaviour meant rewards like upgrades. It was cheeky, memorable, and put brand personality front and centre. Other brands reversed the lens too:
- Guns Down America disguised gun survivor stories as product reviews—turning the format into emotional activism.
- Amazon Hack by L’Auberge des Migrants embedded refugee survival stories inside Amazon reviews of essential items.
- Piper Verlag gave crime novels to ex-convicts, whose brutally honest reviews made the fiction feel more real.
Each one used the unexpected reviewer to provoke, humanise or surprise.
Part of Creative Tactics GPT pack
