Turn ChatGPT into a brilliantly stupid strategist. This guide teaches GPT to think with the freedom of a kid —using parody, exaggeration, misbehaviour, and absurdity to unlock unexpected, high-impact ideas that stick.
What’s Inside
- 8 reframing tactics that celebrate “dumb” logic
- Over 50 case studies (Diesel, Tide, IKEA, Weetabix, Flyadeal, and more)
- A creative cheat sheet to speed up idea generation
How It Can Help
- Think of fun, surprising, shareable, weird ideas fast
- Break out of strategic overthinking or boring category norms
- Use “creative wrongness” to make your product the obvious right choice
- Run ridiculous prompts with real-world structure behind them
- Improve decks, pitches and brainstorms
Buy this guide. Get £25 off Strategy GPT
Think of it as a genius mistake.
Grab the Dumb Thinking Guide for £25 — and we’ll hand you a £25 discount coupon to redeem against the £150 Master Strategy GPT Kit that includes this guide and over 15 others.
What’s Inside – Deeper Dive
Still wondering if you'd prefer to spend £25 on a shake and a salad at Joe The Juice? Here’s the full list of tactics covered. From fake alternatives to misbehaving fans, brutal honesty to totally wrong ambassadors. Use them to make your strategy punch harder, land weirder, and cut through louder.
1. Unlikeliest Ambassador
Turn the wrong person into your perfect spokesperson.
Use surprising or seemingly mismatched partnerships to make overlooked products feel fresh and fame-worthy.
2. Unlikeliest Antagonist
Invent a surprising villain to dramatise the problem you solve.
Externalise the issue. Give your audience a face, force or idea to rally against — even if it’s absurd.
3. Dumbest Alternative
Make your product look genius by inventing something wildly worse.
Exaggerate the problem. Create a fake solution that’s so ridiculous it makes yours look obviously right.
4. Dumbest Place to Put It
Put your message where it doesn’t belong.
Location as provocation. Surprise people by turning the wrong context into the perfect stage.
5. Worst Combination
Mash things together that should never coexist.
Use shock, contrast or deliberate clash to earn attention — and say something only your brand can.
6. Embrace Bad Behaviour
Celebrate mischief. Don’t fix it — flip it.
Turn frowned-upon customer behaviour into a loveable, talkable asset.
7. Reverse the Norm
Flip category logic completely.
Do the opposite of what everyone else is doing, and show that you see the world (and the audience) differently.
8. Be Really Honest
Say what no one else would dare.
Brutal honesty cuts through. Tell the awkward, unspoken, or uncomfortable truth and win trust by owning it.
PS:
To be honest, you could paste these headline summaries of the tactics into general GPT, and you might get some decent ideas. Or you could invest £25 and be up and running as the smartest dumb thinker in the room in no time!