The Footfall Tactics Prompt Pack provides the inspiration to turn underused spaces, new tech, or overlooked behaviours into brilliant reasons to visit in person. Whether you work in retail, hospitality, or events, these ideas get people through the door (and posting about it afterwards).
What’s Inside
- 20+ tactics that connect digital, cultural and behavioural thinking to physical traffic
- Campaigns from IKEA, Burger King, KFC, McDonald’s, Louvre Abu Dhabi, Maxis, and more
- Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.
Sneak Peek: Make the Journey the Value
Brief: Encourage visits to IKEA’s out-of-town stores.
Problem: Travel distance is a barrier.
IKEA’s “Buy With Your Time” flipped the problem into a benefit. Customers got discounts based on how far they travelled. The further you came, the more you saved. What was once a negative became a reward.
Other brands hacked the journey too:
- Le Drugstore Parisien relocated city scooters outside their shop to redirect traffic.
- Burger King geofenced McDonald’s stores to unlock 1p Whopper deals nearby.
- Maxis let disabled buskers perform from home—while playing live in high-footfall areas.
Each idea drove in-person attention by reimagining what a “visit” could mean.
And that’s just one of 20+ tactics inside the guide, including:
- Technology-Enhanced Retail
- Physical-Digital Hybrid Ideas
- Unexpected Retail Environments
- Location Hacking
- Gamified Offers
- Value Reframing
- Cultural Moment Capitalisation
- Behavioural Targeting
- Sensory & Space Hacks
Part of Creative Commerce Master Pack available with Mischief Maker Pro membership
