Pet Commerce

The Pet Commerce Prompt Pack helps inspire you to design campaigns that put the pet at the heart of the idea. Whether it’s scent trails, dog-height billboards or tech that lets animals “choose” their own products, these tactics go beyond cute—and into brand-building, behaviour-led innovation.

What’s Inside

• 3 campaign territories: pet-centred interaction, sensory marketing, and pet–owner bonding
• Examples from Pedigree, Petco, Heinz, Jinx, Petz, Canon and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Scent That Sells

Brief: Drive footfall to Petco stores.

Petco’s “Scent-sory Tour” used dog-attracting scent trails placed along common walking routes—turning the dog into the marketing channel. As pups sniffed their way to the store, they brought their owners with them, creating a campaign powered by behaviour, not banners. Other brands activated the nose too:

• Jinx created dog-height “barkboards” with food-scented ad surfaces.
• Pedigree used algorithms to trigger dog-specific ads when a pet was near.
• Petz built facial recognition that let dogs “approve” their favourite products.

Each one proved you don’t have to speak human to make your point.