Physical Commerce

The Physical Commerce Prompt Pack helps you think of campaigns that use real-world, body-based interaction to make people stop, stare, and share. Whether it’s scent-triggered memory, branded haircuts, or stare-down contests, this pack shows how to create ideas that are physically felt and instantly remembered.

What’s Inside

• 6 creative campaign territories spanning body, senses, fashion, attention and identity
• Examples from Burger King, Rexona, Klarna, KitKat, McDonald’s, Stella Artois and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Body-Based Promotions

Brief: Promote Burger King’s drive-thru offer.

Burger King’s “Bald Thru” in Brazil gave away free Whoppers to anyone whose bald patch resembled a drive-thru lane. It was funny, generous, and hyper-specific. The campaign didn’t just spark engagement—it got over half a million bald customers through the door, boosting drive-thru sales by 32%. Other brands turned body parts into brilliant media too:

• Rexona placed logos in cricket umpires’ armpits—revealed only when signalling a wicket.
• Degree turned underarms on Instagram into clickable e-comm for deodorant.
• Goldfish let fans serve snacks from a dish modelled on an athlete’s real hand.

Each one transformed overlooked body parts into high-impact brand touchpoints.