Reward & Retention

The Reward & Retention Prompt Pack provides ideas and behavioural hooks to turn loyalty into fame. These are the campaigns that don’t just retain customers—they get talked about, screenshotted, shared, and shouted out.

What’s Inside

• 6 high-performing strategic approaches to loyalty and retention
• Campaigns from IKEA, Burger King, Adidas, Domino’s, Ajax, Asda and more
• Plug'n' play upload instructions to turn your GPT into the best creative commerce collaborative partner you've ever had.

Sneak Peek: Competitive Disruption

Brief: Undermine a rival’s loyalty scheme.

Tactic: Expose its flaws—then reward people for switching.

Burger King’s “Motel” campaign let Whopper fans “cheat” on their usual order by sneaking into a rebranded roadside motel and trying the new chicken sandwich guilt-free. KFC later tempted rival employees into sampling their own new sandwich via literal backdoor entrances. Other brands challenged the competition too:

• Heinz reimbursed fans who tipped restaurants to switch ketchup brands.
• Aldi launched a “loyalty cult” calculator to highlight the pointlessness of supermarket rewards.
• Burger King x FIFA hijacked e-sports loyalty by backing the lowest-tier team in the game—and went viral for it.

Each one showed that loyalty doesn’t have to be polite. Sometimes, it wins by being provocative.