Good ideas get noticed. Great ones get remembered.
The Salient Anchoring Guide is built for strategists and creatives who want to make their messages land harder, travel further, and stay top-of-mind. Whether you’re launching a pitch or building a brand, this guide helps you connect ideas to something more vivid, emotional or culturally charged—so they actually stick.
What’s Inside the Salient Anchoring Guide
- 10 anchoring tactics built on proven psychological triggers
- Campaigns from Coca-Cola, IKEA, Volkswagen, McDonald’s, Oxfam and more
- Smart, editable GPT prompts to apply instantly
- A cheat sheet for fast, powerful idea generation
Sneak Peek: Reframe Value Anchoring
Brief: Show how overpriced medicine is in Chile.
The campaign? Priceless Jewellery.
Aurus Joyería turned the cost of rare disease treatments into literal red-carpet jewellery. One necklace = one child’s treatment. The outrage hit immediately. Because when you anchor price to something absurdly luxurious, the injustice speaks for itself.
More brands nailed the value reframe too:
- Ford used food delivery prices to sell SUVs.
- Pril made a one-drop dish soap bottle… literally.
- Lidl leaned into suspicion: “It’s so cheap it feels dodgy.”
All proving that price is never just about numbers. It’s about what you anchor it to.
And that’s just one of 10 tactics in the guide:
- Reframe Value
- Authority-Based
- Contrast-Based
- Perspective Flip
- Humorous/Exaggeration
- Real-Life Demonstration
- Empathy-Based
- Data-Driven
- Antagonist-Based
- Urgency-Based
One of 16+ upload-ready playbooks that turn ChatGPT into your creative partner in mischief. Each guide is packed with proven tactics, real campaign proof, and prompts — so you can go from blank page to breakthrough idea in minutes.
