Brand Role Workshop
Don't just tell stories. Find the right role to play.
Strategy Guides
Strategy guides packed with tactics, prompts & famous campaigns. Upload them to GPT to turn it into your creative partner for insights, creative brief development and brainstorming.
Pick An Enemy
Make Villains. Win Hearts.
Salient Anchoring
Make It Stick. Make It Famous.
Dumb Thinking
Think Like a Kid. Win Like a Genius.
Metaphors
Make It Mean Something Else.
Address Misconceptions
Bust the Myth. Change the Mind.
Shift Category
Break the Rules. Hack the System. Win Attention.
Distinctiveness
Be remembered. Be familiar. Be distinctive.
Reward The Bad Behaviour (It Pays Off)
Some brands panic when customers misbehave. The others? They turn the chaos into creative gold.
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